The congress attracts thousands of digital visitors and requires a complete digital event platform to manage registrations, broadcasts and much more.
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Digital event
The Marketing Manager Congress was held digitally this year and was arranged with the help of Trippu's services. In October 2021, the Marknadshefskongressen was arranged, a digital event that was carried out in Trippus. Just over a thousand participants listened to interesting speakers, networked and visited around twenty exhibiting partner companies. The implementation itself took place over a full day, but all pre-recorded material and the live presentations that were made during the day could be accessed for 30 days - so-called on demand.
With digital stands, participants are given the opportunity to learn more about the exhibitors.
The event was broadcast live in Trippu's digital event platform, which was staffed by exhibitors. Visitors could interact with the exhibitors via video conference or chat. In the stands, the exhibitors also put up recorded material and information that the visitors could take part in. The essential difference to a physical fair was that this digital event was broadcast on-demand and was available for 30 days.
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