Case: The Sales Conference
With the new hybrid landscape comes new rules of the game and challenges for event organizers. After the pandemic, the million dollar question has been how you deliver an equivalent experience digitally as physically, which has left organizers scratching their heads. This year’s edition of The Sales Conference succeeded in that feat by offering a sensational hybrid conference at the Globen Annexet in Stockholm.
About The Sales Conference
The Sales Conference is an annual event for managers at management level in sales and marketing with varying focus areas from year to year. It is Mercuri International Research that is behind the esteemed conference organized in Stockholm. This year’s theme was TRUST and how important trust is in sales. During a full day packed with international keynotes, mingling and a gala dinner, thousands of participants could take part in the very best digitally or on site.
Participants from 63 countries
With a high demand to be able to participate digitally, The Sales Conference 2022 was offered in a hybrid format. Over 3,000 digital participants in 63 countries were able to enjoy the full day comfortably from their offices instead of physically on site. The countries with the most digital participants were India, Lithuania, Serbia, Sweden and Germany.
Exceptional experience on site and digitally
Ensure good conference attendance with personalized invitations, easy registration process and world-class marketing. Offer different tickets with different permissions and prices.
Which of Trippus services were used?
In addition to an easily accessible digital platform, the client also needed help with invitations, collecting and managing registrations, conveying information using SMS/email mailings, an engaging event homepage, a complete event app with all information gathered in one place, check-in and personalized name tags which increased the possibility of on-site interaction, table placement, an exceptional digital event platform, interaction with live chat and follow-up in the form of surveys.
With the new hybrid landscape comes new rules of the game and challenges for event organizers. After the pandemic, the million dollar question has been how you deliver an equivalent experience digitally as physically, which has left organizers scratching their heads. This year’s edition of The Sales Conference succeeded in that feat by offering a sensational hybrid conference at the Globen Annexet in Stockholm.
About The Sales Conference
The Sales Conference is an annual event for managers at management level in sales and marketing with varying focus areas from year to year. It is Mercuri International Research that is behind the esteemed conference organized in Stockholm. This year’s theme was TRUST and how important trust is in sales. During a full day packed with international keynotes, mingling and a gala dinner, thousands of participants could take part in the very best digitally or on site.
Participants from 63 countries
With a high demand to be able to participate digitally, The Sales Conference 2022 was offered in a hybrid format. Over 3,000 digital participants in 63 countries were able to enjoy the full day comfortably from their offices instead of physically on site. The countries with the most digital participants were India, Lithuania, Serbia, Sweden and Germany.
Exceptional experience on site and digitally
Ensure good conference attendance with personalized invitations, easy registration process and world-class marketing. Offer different tickets with different permissions and prices.
Which of Trippus services were used?
In addition to an easily accessible digital platform, the client also needed help with invitations, collecting and managing registrations, conveying information using SMS/email mailings, an engaging event homepage, a complete event app with all information gathered in one place, check-in and personalized name tags which increased the possibility of on-site interaction, table placement, an exceptional digital event platform, interaction with live chat and follow-up in the form of surveys.